Work package 9

Title

Knowledge transfer and dissemination

 

Objectives

  • Efficient and effective communication, dissemination, use and exploitation of knowledge generated in the project to the identified target audiences at various spatial and organizational levels.
  • Development of CASCADIS (CASCADE Information System)
  • Visualisation by means of video or film

 

Description of work and role of partners

The main objective of WB9 will be the development of an effective external communication and dissemination strategy. This will include the identification of key messages arising from project research and the target audiences that can benefit from such messages. These audiences will be informed throughout the course of the project using different formats as appropriate. A web-based information system (CASCADIS) will be developed as part of the CASCADE Project website, which will house information about the project. WP9 relies on the timely delivery of results from the other WBs.

 

Task 1: The development of the CASCADE communication strategy

  • This task covers the specifications for what knowledge will be transferred and disseminated, to whom and when. It will include: Identification of the key project-wide messages and the key messages from each WB;
  • The communication strategy of CASCADE will specifically address natural resource and biodiversity managers, but other target audiences for the messages mentioned above will also be identified; different layers of target audiences will emerge at the study site, WB and project level.
  • 6 monthly reporting by partners to WB6, to provide the latest WB results for dissemination.
  • Scheduling the communication activities to progressively build the information in the public domain and to engage the target audiences throughout the project’s life. These are likely to include use of periodic newsletters; topic-specific factsheets/info-briefs; event-specific press releases and posters; scientific publications. Also the use of formal/informal meetings, workshops and scientific conferences, either arranged as part of CASCADE’s work programme or taking advantage of other suitably-timed events.

 

Task 2: The development of methods of knowledge transfer and dissemination

This task covers the specifications for how knowledge will be transferred and disseminated. It will include:

  • Design of document and presentation templates for project-wide use in all types of dissemination including newsletters and factsheets, posters, press-releases and presentations;
  • Methods of preparing/rewriting/reorganising project deliverables for dissemination to different target audiences or for different purposes (such as a press release)
  • Methods for communicating with and maintaining the engagement of the target audience over a number of years (including through email lists, meetings or workshops, video clips and podcasts)

 

Task 3: CASCADIS (CASCADE Information System)

This task will develop the project’s major dissemination product CASCADIS – the CASCADE Information System. In contrast to the CASCADE project website (which will be used for internal organisation and management of the project), CASCADIS will present the key messages identified in Task 1, using methods outlined in Task 2 to make them available and accessible to all the target audiences. The CASCADIS will be built in Joomla! an open source content management with very powerful functionality and its specifications are likely to include the following.

  • A “Quick start guide” incorporating video clips to enable the user to familiarize him/her with the basic layout of the system.
  • A menu structure that reflects Cascade’s organizational structure with sections for each WB and study site.
  • The content organized hierarchically, with the degree complexity of information increasing with each level. All complete deliverables will be available for downloading and many will be reformatted for on-line reading. However the user may choose to read only the summary/poster introductions.
  • Interactive tools will be used to simplify the presentation of complex information, as will PowerPoint slideshows or short video clips.
  • Basic website functionality will be extended to include: a document management component which provides an interface for downloading all documents; a photo gallery with titles and captions for every image; a fully-integrated glossary; interactive Google maps; a facility for translating and reading as much content as desired in the study site local languages. After CASCADE ends, CASCADIS will be maintained by partner JRC.To make this possible developed software will be open source, and spatial data will be stored according to INSPIRE specifications

 

Task 4: CASCADE – visual impact

Television remains the main source of scientific information for the general public. This task is to developa number of different video or film products which explain the scientific issues underlying shifts in dryland ecosystems and the management of land degradation. The films will be made available on YouTube and Vimeo, accessed through CASCADIS or possibly broadcast in collaboration with a European television company.